Hazel: So, what sort of things do I need to compare?
Tom: Well, there are several things. For example, there’s the question of which [1] of the newspaper the item [2] on.
Hazel: You mean, because there’s a big [3] between having it on the front page and the bottom of page ten, for instance?
Tom: Exactly. And that shows how important the [4] thinks the story is. Then there’s the [5] – how many column inches the story is given, how many columns it spreads over.